Definition of Rhetoric

Rhetoric is the art of using language to persuade, motivate, or inform an audience via writing or speech. This is also known as the art of . The goal of rhetoric is to move the audience to action through effective arguments. While rhetoric was originally seen as most important for political discourse, scholars who study it find examples of rhetoric in a wide range of fields, from fine art to fiction to architecture. Rhetoric is involved when communication is used to achieve a certain end.

The word rhetoric comes from the Greek word rhētorikós, which means “oratorical.” The root word is from the Greek verb erō, for “I say.”

Common Examples of Rhetoric

It is easy to find rhetoric examples in the everyday world, from political speeches to advertising. Strangely enough, these two fields have a common purpose, which is to convince the audience that they need something they may not have realized they needed. Here are some examples of rhetoric in political discourse:

One common thread that runs through these three speeches is the strong message of optimism as a way to combat the feelings of despair the audience may have had. By selling their ideas through this optimism—whether equal rights or a John Kerry presidency—these three powerful orators channel the listeners’ emotions into action.

Significance of Rhetoric in Literature

Some rhetoricians understand the definition of rhetoric to include almost all of literature. They argue that every author is trying to construct a new world in every new work of literature, and is trying to convince the reader to partake in this fictive dream. Clearly, the scope of rhetoric is thus very wide. All readers must suspend disbelief to participate in the reading experience; even though not all literature is written to persuade readers to a particular action, there is an act of persuasion just in getting the reader to the text.

Some works of literature are more clearly related to the original use of rhetoric, however, by trying to convince the readers to feel a certain way about an issue. We will primarily examine examples of rhetoric below that maintain this application in literature.

Examples of Rhetoric in Literature

Example #1

My mistress’ eyes are nothing like the sun;
Coral is far more red than her lips’ red;
If snow be white, why then her breasts are dun;
If hairs be wires, black wires grow on her head.
I have seen roses damasked, red and white,
But no such roses see I in her cheeks;
And in some perfumes is there more delight
Than in the breath that from my mistress reeks.
I love to hear her speak, yet well I know
That music hath a far more pleasing sound;
I grant I never saw a goddess go;
My mistress when she walks treads on the ground.    
And yet, by heaven, I think my love as rare    
As any she belied with false compare.

(“ 130” by William Shakespeare)

In “Sonnet 130” Shakespeare tries to make the reader understand why he loves his “mistress.” It is an interesting example of rhetoric in that Shakespeare does not try to convince the reader that this woman is beautiful or angelic. In fact, he persuades the reader only of the opposite qualities, that indeed she “reeks” and does not have rosy cheeks. However, he is so convincing of her unattractive qualities that the reader is led to believe the narrator is not swayed by superficial qualities and thus his love of her must be for deeper, more everlasting reasons.

Example #2

I profess, in the sincerity of my heart, that I have not the least personal interest in endeavoring to promote this necessary work, having no other motive than the public good of my country, by advancing our trade, providing for infants, relieving the poor, and giving some pleasure to the rich. I have no children by which I can propose to get a single penny; the youngest being nine years old, and my wife past child-bearing.

(A Modest Proposal by Jonathan Swift)

Jonathan Swift’s A Modest Proposal is a famous rhetoric example. He proposes that the people of Ireland begin eating poor children for meat, which solves both the hunger and poverty problems facing his country. Of course, this is not what Swift really believes, but instead a biting . The effectiveness of Swift’s is in how he mocks the heartlessness of the Irish government at that time by imitating their . He lays out in a very rhetorical style his arguments, including the approximate number of children that could be sold for meat and the number of people they would feed. Swift also imagines what amount of money poor mothers and fathers could be paid for selling their children. In this imitation of the arguments government officials were making at that time, Swift exposes their cruelty.

Example #3

“Comrades,” he said, “I trust that every animal here appreciates the sacrifice that Comrade Napoleon has made in taking this extra labour upon himself. Do not imagine, comrades, that leadership is a pleasure! On the contrary, it is a deep and heavy responsibility. No one believes more firmly than Comrade Napoleon that all animals are equal. He would be only too happy to let you make your decisions for yourselves. But sometimes you might make the wrong decisions, comrades, and then where should we be? Suppose you had decided to follow Snowball, with his moonshine of windmills– Snowball, who, as we now know, was no better than a criminal?”

(Animal Farm by George Orwell)

George Orwell wrote Animal Farm is a satire of the events that occurred during the Russian Revolution and the resulting cruel dictatorship of Stalin. Orwell effectively communicates his message by replacing the key players in the revolution with animals and shows how quickly things devolve on this imagined farm. The pig Napoleon stands in for Stalin, and in this excerpt Orwell uses the kind of rhetoric popular at the time. Though preaching equality, there is the unsettling message that the animals should not be making decisions for themselves. Orwell skewers the hypocritical message of the Soviet Union through this piece of rhetoric.